Clinicraft vs Pabau: which is better for aesthetic clinics?

Pabau is a large, general practice-management platform used across many types of clinic — aesthetics, dermatology, physiotherapy and more. Clinicraft is built specifically around aesthetic treatments, with a flat published price and nothing to configure that isn't about running your clinic.

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Clinicraft dashboard showing today's bookings, deposit and consent status, and the weekly calendarBookings list showing client, treatment, deposit, and consent statusA patient's branded consent form, ready to complete and sign onlineA locked, signed consent record with full questionnaire answers and audit detailsA signed clinical note with injection sites, product batch, and aftercare details
Clinicraft dashboard showing today's bookings, deposit and consent status, and the weekly calendarBookings list showing client, treatment, deposit, and consent statusA patient's branded consent form, ready to complete and sign onlineA locked, signed consent record with full questionnaire answers and audit detailsA signed clinical note with injection sites, product batch, and aftercare details

A focused tool vs a general one

Clinicraft only does one thing: booking, deposits, consent and clinical records for an aesthetic clinic, with pricing published upfront and no demo call required to find out what it costs. Pabau takes the opposite approach — one platform stretching across scheduling, EHR, stock, invoicing and marketing automation, used by everything from med spas to GPs and physiotherapists. That breadth is real, but it also means configuring and paying for a lot that has nothing to do with running an aesthetic clinic specifically.

Where Pabau covers more ground

To be fair to Pabau — it has real stock/inventory management with reorder alerts, and marketing automation (campaigns, loyalty programs, gift cards, referrals) that Clinicraft doesn’t offer. What you’re trading for that: a much larger product to learn, and pricing you have to book a demo to find out, rather than read off a page in ten seconds.

What mattersClinicraftPabau
Designed specifically for aesthetics
Built around aesthetic clinic workflows
General practice-management platform spanning aesthetics, dermatology, physiotherapy, mental health and more
Online booking
Branded page, 24/7 booking, automatic fairness-ordered waitlist
Day/week/month/room calendar views
Automatic deposits & no-show protection
Deposits collected via Stripe before a booking is confirmed
Integrated POS and payments
Digital consent forms
Treatment-specific forms
Built via their form builder
Clinical documentation
Structured per treatment — injection sites, before/after photos, digitally signed and locked
Before/after photo capture and injection-point mapping, batch/expiry tracking, via their EMR
Complications workflow
Tracked New → Acknowledged → Resolved, with an immediate email alert to owners/admins
No dedicated complications-tracking feature found on their EMR page
Stock/inventory management
Not part of Clinicraft
Stock tracking with reorder alerts
Marketing automation & CRM
Not part of Clinicraft
Campaigns, loyalty programs, gift cards, referrals
Pricing model
Flat £29.99/month, published upfront
Priced by number of users, in bands (e.g. 2-3, 4-5, 6-15); exact figures aren't published — you book a demo to get a quote

Checked against Pabau’s own site and public reviews, not assumed. Pabau doesn’t publish exact pricing, so that row reflects what's confirmed rather than a guessed figure.

When Clinicraft makes more sense

  • You’re an aesthetic or injectable clinic, not a multi-specialty practice.
  • You want pricing you can read on a page, not a figure you have to ask for.
  • You want a tracked complications workflow tied to the treatment record.

When Pabau might make more sense

  • You run a multi-specialty practice beyond aesthetics.
  • You want built-in stock/inventory management with reorder alerts.
  • You want marketing automation — campaigns, loyalty programs, referrals — in the same system.

Ready for a system built just for aesthetic clinics?

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See the full pricing breakdown →

£29.99/ month

per business

  • £29.99/month flat, plus £4.99/month per additional staff member — published, not quoted
  • No commission on bookings or deposits — 300 bookings a month included
  • 14-day free trial, no card required
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FAQs

Is Clinicraft cheaper than Pabau?

Pabau doesn't publish its pricing — it's tiered by number of users and you need to book a demo for a quote. Clinicraft is a flat £29.99/month per business, plus £4.99/month per additional staff member, published on our pricing page with nothing else to add. If you want to know the exact cost before talking to anyone, that alone may settle it.

Is Pabau just for aesthetic clinics?

No — Pabau is a broad practice-management platform used across aesthetics, dermatology, cosmetic surgery, physiotherapy, mental health, and general primary care. It has real aesthetics-specific features (before/after photo capture, injection-point mapping) inside a much larger general system. Clinicraft is built for aesthetic and injectable clinics specifically, with nothing else to configure around.

Does Pabau have a complications workflow?

We couldn't find a dedicated complications-tracking feature on Pabau's own EMR page. Clinicraft tracks any reported concern through a New → Acknowledged → Resolved workflow, tied to the treatment record.

Does Pabau's pricing get more expensive as I add staff?

Pabau prices in user-count bands — for example 2-3 users, 4-5, 6-15 — so adding one more practitioner can push you into a pricier band, and you won't know the exact jump until you ask for a quote. Clinicraft adds one staff member at a time for a flat £4.99/month each, so growing your team by one person costs exactly £4.99 more, not a jump to the next band.

Can I switch from Pabau to Clinicraft without losing my data?

Yes — send an export of your existing patient and booking data and we'll import it into Clinicraft for you, free of charge.

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